HYUNDAI | Brand Vision
My assignment was to create sequence of shots driven by motion capture and figure out the look and feel. I tried to avoid making motion capture too obvious. So i used half of the motion capture body to emit curves. The result was nice, but had to reanimate motion capture so the shape is long versus stacked in one place. Environment was another important part. I always like natural lighting so i designed this donut shape building where it nicely blended with environment and had openings for outdoor light to come in. Later in the process the look was changed and gold elements where added to make the sequence look more premium.